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The souring series will feature three major special sessions:

(1) Procurement briefing by major buyers. Leading domestic buyers, including JD Jingxi, Meituan Kuailv, Pinduoduo (PDD), and Qmama, will be brought together to announce their strategic procurement needs. They will be invited to explain their procurement standards, release annual sourcing lists, and clarify their cooperation models and policies. This session aims to build an efficient communication platform that bridges production and sales channels.

(2) Sourcing session for new retail channels. The Expo will set up an on-site one-on-one communication zone for new retail entities, including community group-buying platforms, offline stores of new retail e-commerce platforms, and premium community-based channels. This session will help suppliers adapt to new retail operation models and enable Sichuan’s high-quality agricultural products to reach end consumers efficiently.

(3) Cross-border agricultural trade matchmaking session. Overseas buyers from international agricultural product wholesale companies, cross-border e-commerce platforms, and supermarket chains will be invited, with a focus on products with high export potential, such as specialty grains and oils, processed foods, high-quality fruits and vegetables, as well as silkworm, mulberry, forest, and bamboo products. This session will help exhibitors open up overseas market channels and deepen international agricultural trade cooperation.